Inside the rising trend of athletes and celebrities buying ownership stakes in sports teams

Inside the rising trend of athletes and celebrities buying ownership stakes in sports teams

Renee Montgomery’s basketball resume includes a couple of WNBA championships, an All-Star Game appearance and a Sixth Woman of the Year award.

It now also includes co-ownership of the league’s Atlanta Dream. She bought into the team as a limited partner earlier this year in a deal that made headlines because the new ownership group replaced Kelly Loeffler, the former Republican U.S. senator who was vocal in her opposition to the WNBA’s anti-racism efforts.

Montgomery, 34, now helps run the Dream as vice president. She is part of a wave of current and former athletes, along with a batch of celebrities, buying ownership shares of sports teams.

Why is this a trend?

Motivations vary and often are myriad.

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