Keeping Up With the Kardashians star Kendall Jenner has much reason to celebrate after learning that her 818 Tequila sold out across the US.
Kendall Jenner of Keeping Up With the Kardashians has plenty of reason to celebrate after learning how fast her 818 Tequila sold out across the country. In addition to selling out nationwide, Kendall also received orders from customers in over 80 countries, further solidifying her new domination in the spirits industry. After launching the company in May, Kendall has become a mogul in the field in less than two months.
Earlier this year, Kendall first teased her journey to creating her own tequila company. She shared a photo slide that included pics and videos of her tasting and testing process to craft the perfect tequila. Upon the release of her first official promo commercial, Kendall received backlash from critics who accused her of culturally appropriating Mexican culture. Kendall traveled down to her factory in Jalisco, Mexico, donning a look that many claimed made a mockery of migrant workers. But in the end, the word about Kendalls’s tequila was out. She hosted a star-studded launch party and got help from her famous sisters to let their millions of followers know that 818 Tequila was heading to store shelves.
Over the week, close sources confirmed that Kendall’s 818 Tequila has already sold out across the country, with backorders in around 80 countries. “Kendall became an overnight tequila mogul,” an insider told Page Six. The fanfare over the tequila was so huge that Kendall “could barely meet the consumer demand,” the source noted. Stores nationwide reported shortages within the first 24 hours of it hitting shelves. Kendall’s brand also sold out online in less than four hours after its launch. “Retailer and distributor chatter is this is the best spirits brand launch they’ve ever seen in this price range,” the source added. It’s said that Kendall’s tequila is already competing with tequila brands by other big names, like LeBron James and George Clooney’s dominating beverage Casamigos.
Kendall’s launch success comes just a few days after her big sister, Kim Kardashian, posted a bikini photo slide posing alongside a bottle of 818 Tequila and a can of Travis Scott’s Cactus Jack drink. It looks like Kim’s endorsement to her 230 million followers really helped Kendall get the word out about 818 Tequila. The company reportedly has orders in countries all over the world, including India, Turkey, Russia, Pakistan, Ukraine, Kenya, Japan and Korea, most of Europe, and Latin America. If 818 Tequila continues its reign, Kendall could soon be in the runnings with her sisters, Kim and Kylie Jenner, when it comes to being a billionaire and a business mogul.
When Kendall first teased 818 Tequila in February, she told fans about the four years she spent working to “create the best tasting tequila.” Even ahead of its launch, the tequila had already won a number of anonymous tasting competitions, including the World Tequila Awards. Kris Jenner has birthed a troupe of self-made moguls. It looks like Kendall is just following in her family’s footsteps and getting her piece of the KarJenner money pie.
Source: Page Six
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