Sports Illustrated wants to sell tickets to events. Can it compete by slashing fees?

Sports Illustrated wants to sell tickets to events. Can it compete by slashing fees?

Ticketmaster, SeatGeek, StubHub … Sports Illustrated? Yes, the brand known to so many as a magazine is getting into the secondary ticket business, becoming the latest media outlet to take its brand to nontraditional sectors.

SI Tix says it has over 20 million tickets already accounted for, to more than 100,000 sporting and musical events. The hook for the new ticketing platform is that if you pay with Venmo, there is a flat $10 fee. Secondary ticket fees are typically far higher.

“You’re buying Super Bowl tickets for $10,000, you’re going to pay a $10 flat fee,” said David Lane, the head of SI Tix. “We believe there’s a significant opportunity for us in this marketplace. At this point, we think we’re going to grow substantially.

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