Sports on TV: Women’s sports continue their ratings surge despite systemic inequities

Sports on TV: Women’s sports continue their ratings surge despite systemic inequities

It’s conventional wisdom by now that the pandemic absolutely clobbered sports, particularly when it came to television viewership, but they’ve begun clawing back in 2021.

One of the brighter sports subplots has been strong viewership performance by some women’s sports, which have traditionally existed in the shadow of men’s collegiate and professional sports.

Experts say that success has come despite the history of women’s sports being unfairly measured against long-established men’s leagues and competitions, while not being given the same exposure and financial support. That’s changing as more women’s sports get airtime on ESPN, ABC, and other major networks that command more sets of eyeballs.

The latest example of women’s sports growing audience was the NCAA Women’s College World Series (WCWS).

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