The first rule of Premier League rights — sign Rebecca Lowe: NBC host talks EPL, Olympics, her future and more

The first rule of Premier League rights — sign Rebecca Lowe: NBC host talks EPL, Olympics, her future and more

One of the key sports media rights deals to watch in the last half of 2021 is whether Premier League fans will continue to watch the likes of Mohamed Salah, Harry Kane and Marcus Rashford on NBCUniversal platforms in 2022 and beyond or whether another media company comes in and swoops up the rights.

NBC’s six-year, $1 billion deal with the Premier League ends after next season. Philosophically, the company would naturally like to retain the property. NBCUniversal is attempting to grow Peacock, its streaming service, and global soccer has proven to be highly attractive inventory for media companies. The Premier League rights were renewed earlier this year for $7 billion over three years earlier this year collectively among Sky Sports, BT Sport and Amazon Prime Video through 2025. The deal will not come cheap for the winning company.

One of the best things about NBC’s coverage since they obtained the rights in 2013 is Rebecca Lowe, the lead studio host for NBC Sports Group’s Premier League coverage, including Premier League Live, the pre- and post-match show. Lowe joined NBC Sports in 2013 and relocated to the U.S. for the position. Her preparation and professionalism has put her on the shortlist of best sports studio hosts, regardless of sport.

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